Birch's Virtues Of Excellence

Vir· tue \ ver-chu \n
1. Conformity to a standard of right
2. A commendable quality or trait
3. A particular moral excellence

Customer Focused
We continuously strive to exceed our customers' expectations by adding value-beyond our products and services-to these relationships through our dedication and commitment to "do the right thing".

Honesty & Integrity
We act in an ethical manner and foster an environment of trust and credibility. We do this by being bold in our virtues, speaking the truth, and upholding our promises with a strong moral conviction.

Positive Employee Relations
Employee participation makes Birch Communications the employer of choice. We do this by cultivating relationships of respect and honor, open communication and feedback, and providing all employees the resources necessary to succeed.

Work Ethic
Individually we take ownership of issues until conclusion.

Respect for all Stakeholders
We strive to honor all customers, employees, agents, shareholders, vendors, and the communities we serve by fulfilling our social and contractual obligations and showing appreciation for being trusted with these relationships.

Innovation/Creativity
We excel and evolve by creating evolutionary changes, not accepting the status quo, and being bold in our conviction to exceed the expectations of all stakeholders.

Teamwork
We contribute our individual talents and expertise for the greater good of the team rather than the individual. We debate for the betterment of the collective whole and draw conclusions that are in the best interest of Birch.

Pride in our Accomplishments
We take time to enjoy our successes and celebrate our victories. While taking pride in how we achieved our accomplishments, we remain humble.

Community Commitment
Birch and its employees appreciate that we are successful in part due to our communities and thus we commit to sharing our success through our time and contributions.