Promotes 20+ Year Channel Executive to Lead Expanded Strategic Alliances and Partner Programs
Atlanta, Ga. – June 21, 2016 – Birch Communications, Inc., (“Birch”) a leading provider of communications, network and cloud services to small, mid-sized, enterprise and wholesale businesses across North America, announced continued expansion of their Channel Partner program and promotion of Paul Masters to SVP of Alternate Channels.
As a top-tier provider of unified communications (UC), advanced network service and cloud services, Birch partners have everything their customers need from one provider. By joining the Birch Channel Partner Program, partners have access to an extensive network of partners, sales and technical training, as well as product demos, and much more, to assist in providing Birch products to their customers. Together with Birch’s outstanding partner compensation plans and robust product portfolio, Birch is the top choice for partners’ and customers’ business needs.
“The channel partner community is an integral part of our organic growth strategy,” said Tony Tomae, president and CEO of Birch. “Over the past twenty years, channel partners have known Birch as one of only a select number of providers with the ability to offer communications services to customers with locations nationwide. With our expansion of our Metro-Ethernet and Fiber footprint to more than 550,000 buildings over the past year combined with the strength of our Cloud portfolio, Birch can now offer partners much more. The relationships partners have with their customers provide the perfect opportunity to foster growth in advanced communications and technology products. Birch is committed to growing this community, and I am pleased to have Paul assume his new role to expand our channel partner program in this way.”
As SVP of Alternate Channels, Masters assumes responsibility for planning, developing and implementing a strategic roadmap for future growth of the channel which includes sales, marketing, partner development, sales engineering, and client implementation. Additionally, he will accelerate the adoption of Birch’s advanced services with an emphasis on TotalCloud PBX, TotalCloud Data Center, TotalCloud File Storage, Metro Ethernet, and Fiber.
“Transitioning to this new role at Birch is exciting, and it will enable us to continue to establish, maintain and enhance Birch’s partner relationships with resellers and carriers through our next phase of growth. My main objective is to build strategic programs and alliances that position partners to gain greater opportunities in the market by providing them with the best product set to deliver to their customers. Whether it is a voice, cloud, hosted PBX, managed services, or turnkey solution – Birch can fulfill all their requirements,” said Masters.
Masters has 20+ years of demonstrated accomplishments in the telecommunications industry. Throughout his extensive career, he has delivered successful channel and business development programs and built key relationships with resellers, MSPs, and other partners nationwide. Masters joined Birch in June 2013 when the company acquired Ernest Communications where he served as co-founder and president for fifteen years. He is a Graduate of Shorter University with a bachelor’s degree in Business Administration and holds a Master of Business Administration from Emory University.
About Birch Communications
Birch Communications, Inc. is a leading communications, network, cloud and IT solutions provider celebrating 20 years in business (1996-2016). Recognized for exceptional customer experience, Birch delivers cost-effective solutions that assist small, mid-sized, enterprise and wholesale businesses to increase their productivity. Its industry-leading product portfolio is available across North America and includes Metro-Fiber, Metro-Ethernet, unified communications (UC), hosted phone systems, hosted data centers, and hosted file storage services. For more information, visit birch.com.
Director of Marketing Communications
Birch Communications, Inc.