Press Releases

    Sally Burnside Promoted to VP of Sales Operations at Birch

    Posted by David Aparicio

    Dec 10, 2015 6:00:00 AM

    Veteran leader promoted to drive sales operations excellence in a dynamic growth environment

    ATLANTA – December 10, 2015 – Birch Communications, Inc., (“Birch”) a leading nationwide provider of communications, network and cloud services to small, mid-sized, enterprise and wholesale businesses, announced today the promotion of Sally Burnside to Vice President of Sales Operations.  Burnside will report directly to Christopher Ramsey, Birch’s Senior Vice President and Chief Sales Officer, and will manage sales operations for Birch’s six diverse sales channels. 

    Burnside will lead a number of key areas focused on enhancing sales production, developing end-to-end sales processes and delivering strategic sales analytics to the executive leadership team.  With this promotion, Sally will work closely with department leaders across the company to determine best practices and business rules for these areas and will champion the needs of the sales organization cross-functionally to drive company-wide goals. 

    “Birch continues to grow exponentially and we need strong leaders like Sally Burnside,” said Ramsey. “Sally has earned a reputation of being dependable, organized, detailed-oriented, and a strong leader who we can always count on to ‘get the job done.’  Not only will our sales channels benefit but our customers benefit by having detailed systems for quoting, ordering and onboarding¾ for a flawless transition to Birch.”

    Burnside joined Birch in 1999, and over the span of 16 years and numerous promotions, has proven to be a key contributor to the growth and development of Birch.  As Vice President of Sales Operations, Burnside will continue to be responsible for Birch’s sales processes, sales support teams, reporting, and high level sales and other cross-department, company-wide initiatives.  “I’m excited to take on this new role at Birch.  Having worked in both sales and operations I am passionate about being an advocate to bring the two organizations together to create more value for our company and our customers,” said Burnside.

    Moreover, Burnside is spearheading several objectives for the remainder of the year and into 2016.  She highlighted a few of these strategic goals for the company, saying, “2016 is slated to be the year where we take our automation activities to the next level.  My teams will be developing new processes that offer more automation for the sales and operational side of the house, whether it be adding more intuitive design to our customer self–service tools to ensure that the interface is easy to use or implementing back-end customization to reinforce business rules and eliminate the probability of human error. Developing better processes and integrating them into our workflows will continue to be a key focus at Birch.”

    About Birch

    Birch Communications, Inc. is a leading communications, network, cloud and IT solutions provider. Recognized for exceptional customer experience, Birch delivers cost-effective solutions that assist small, mid-sized, enterprise and wholesale businesses to increase their productivity. Its industry-leading product portfolio is available nationwide and includes Metro-Fiber, Metro-Ethernet, unified communications (UC), hosted phone systems, hosted data centers, and hosted file storage services. For more information, visit



    Media Contact:

    Tim Phelps

    Director of Marketing Communications 
    Birch Communications, Inc.


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